HOT WATER Holly Willoughby ‘told not to wear a bra’ by kids TV bosses in new misogyny row

HOLLY Willoughby was told to go braless on a children's show by TV bosses in the early stages of her career.

TV chiefs are now caught up in a new misogyny row after it was revealed that the This Morning host was told doing so would make her "more attractive" to viewers.

A close friend of the star told the Mail on Sunday that he raised concerns with a senior member of staff at the time.

He shared: "Before I knew who Holly even was, I saw her without a bra on and asked a director who she was and why she was dressed like that.

"I said she needs to get a bra on, it was children's television.

"I reminded Holly of it sometime later and she said they made her not wear a bra, that the shows weren't actually for children.

"It was pretty staggering that this was going on."

One TV insider added that it was simply what "it was like back in the day".

"Young women were told what they should wear and they didn't say no," They explained. "Like with a lot of other industries, television was run predominantly by men and young, pretty ambitious women were hired and they had to do as they were told."

The insider continued: "It was wholly misogynistic."

"It was pretty staggering that this was going on."

One TV insider added that it was simply what "it was like back in the day".

"Young women were told what they should wear and they didn't say no," They explained. "Like with a lot of other industries, television was run predominantly by men and young, pretty ambitious women were hired and they had to do as they were told."

The insider continued: "It was wholly misogynistic."