MailOnline is the UK's most engaged news brand: Readers spend almost as much time on site as the Guardian, Sun and Mirror websites COMBINED
Britons spent almost as much time every month with MailOnline as with The Guardian, Sun and Mirror websites combined.
New data from Ipsos iris, the official source for online audience measurement in the UK since April 2021, revealed that MailOnline, the UK's most read and recognised newsbrand, saw its audience spend a huge 1.7billion minutes on our sites and app during July 2021.
That compares with 909million for The Guardian, 688million for Sun Online and 417million for Mirror Online.
Ipsos iris data showed that dailymail.co.uk's website and app audience spent an average dwell time of 75 minutes in July.
This was compared with 48 minutes spent on The Guardian, 27 minutes spent on Sun Online and only 16 minutes spent on Mirror Online.
MailOnline saw its audience spend a huge 1.7billion minutes on our sites and app during July 2021. That compares with 909million for the Guardian, 688million for Sun Online and 417million for Mirror Online
Dailymail.co.uk website, including its highly engaged MailOnline App, is number one for average daily audience, with thesun.co.uk website and news app at number two, and theguardian.com website and news app at number three.
Audiences spent a total of 964million minutes on dailymail.co.uk, accounting for 35 per cent of all time spent across the top 14 national newspaper websites.This figure was 2.3 times more than thesun.co.uk with 422million, and theguardian.com with 378million.
Dailymail.co.uk also had 518million page views in July - 1.5 times more than thesun.co.uk, with around 335million and theguardian.com with 305million.
Dailymail.co.uk had 518million page views in July - 1.5 times more than thesun.co.uk, with around 335million and theguardian.com with 305million
Data from SimilarWeb also revealed that our content is actively sought after, with an average of 10.5 million searches for MailOnline and Daily Mail taking place each month; nearly double that of other newsbrands.
SimilarWeb also showed that half of dailymail.co.uk's traffic comes directly to the site.
SimilarWeb's July 2021 data set also showed that dailymail.co.uk was the largest newsbrand for monthly visits with 157million, compared to theguardian.com on 129million and thesun.co.uk on 67million.
Ipsos iris data positioned Mail Metro Media as the most engaged total organisation, with 1.99billion total monthly minutes spent, ahead of Reach PLC with 1.44billion and News UK with 1.06billion.
Dailymail.co.uk website, including its highly engaged MailOnline App, is number one for average daily audience, with thesun.co.uk website and news app at number two
Mail Metro Media was also the second highest for daily and monthly reach for July, and accounts for 34 per cent of all time spent within national newspaper publishers. It also has the 12th largest digital audiences in the UK, ahead of Twitter, Apple Inc. and News UK.
Martin Clarke, Publisher, dmg media, said: 'Our highly engaged UK audience consistently identifies MailOnline as their number one destination for news, showbiz, sports, crime, health, and lifestyle, with our audience spending twice the amount of time on our site than any other.
'We are delighted with the results and remain dedicated to providing trusted breaking news and comprehensive analysis.'
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