The priciest shoes EVER? Coveted Dior x Nike Air Jordan sneakers go on sale for $13,000 A PAIR on re-sale sites after five million people signed up to buy the Kylie Jenner-approved kicks
- Christian Dior and Nike collaborated on a collection that was set to debut in April of this year but was pushed back due to the pandemic
- At the time, Kylie Jenner shared off her Air Dior sneakers on Instagram
- In June, five million shoppers registered for a chance to buy one of 8,000 available pairs
- The prices were $2,000 for the low-top version and $2,200 for the high-top
- They've sold out, but have gone for as much as $20,000 on resale sites
Christian Dior and Nike's new sneaker collaboration may be the most in-demand fashion buy of the year, with five million people signing up for a chance to purchase a pair — and some who missed out shelling out up to $20,000 to get them on re-sale sites.
The French fashion house and the American sportswear brand were supposed to release the Air Jordan 1 High OG Dior sneaker — nicknamed Air Dior — in April, but pushed back the launch due to the pandemic.
The wait — and the fact that Kylie Jenner has already had her pair for months — only seems to have drummed up more anticipation, with millions clamoring for a chance to splash out $2,000 a pop for the athletic shoes, which were made in very limited quantities.
Wow! Christian Dior and Nike's new sneaker collaboration may be the most in-demand fashion buy of the year, with five million people signing up for a chance to purchase a pair
Expensive: Only 8,000 pairs went on sale to the public. The prices were $2,000 for the low-top version and $2,200 for the high-top
Must be nice: Out of 13,000 pairs, 5,000 were earmarked for special clients like Kylie Jenner, who showed off her pair in April
The collaboration was first reviewed Dior's Fall 2020 runway show in December 2019, and fans with cash to burn were expected to be able to shop the items — which also include ready-to-wear clothing and accessories — this spring. According to the Dior website, the entire collection 'balances timeless silhouettes from the Jordan and Dior vaults while bringing new life to classic sport styles'.
But while the entire collection became an instant must-have for monied fashion fanatics, the shoes have been particularly buzzworthy.
The brands had scheduled an April launch, producing just 13,000 pairs of the Air Dior shoes — and offering 5,000 of those to top clients, who received a personal invitation to buy.
One of those lucky clients was Kylie Jenner herself, who showed off the coveted sneakers on Instagram in April.
New shoes: Singer Ashanti also nabbed a pair, which she modeled on Instagram in May
More: The collaboration was first reviewed Dior's Fall 2020 runway show in December 2019, and also includes men's clothes and accessories
Delayed: They were supposed to come out in April but the release was pushed back due to the pandmic
Singer Ashanti also nabbed a pair, which she modeled on Instagram in May.
But those special customers were the only ones who got the sneakers for months, with Dior and Nike putting the release of the other 8,000 pairs on hold due to the pandemic.
Finally, in late June, Dior directed shoppers to a website where they could register for the opportunity to buy the sneakers.
Pietro Beccari, the CEO of Christian Dior, told WWD that five million people signed up in just nine hours.
Unfortunately, that means 4,992,000 people were out of luck, when all 8,000 pairs were quickly snapped up.
The sneakers came in a low-top version for $2,000 and a high-top version for $2,200.
Holy cow! On StockX, the sneakers are being resold for tens of thousands of dollars
Gross: Controversial YouTuber Jake Paul posted photo and video of himself destroying a pair to be... funny?
Wasteful: On Instagram, he poured Reese's Puffs into a new pair and added milkNow, though, they're selling for even more on secondhand sites.
On StockX so far, the current high bid for a pair of the sneakers is up to $13,000. Some sellers are hoping to get even more, with one selling a size-15 pair for $38,000.
Other sellers are asking for $25,000, $24,512, and $23,000. The lowest price is $10,089.
However, the sky-high price doesn't appear to have deterred controversial YouTuber Jake Paul from destroying a pair for a video stunt.
Earlier this month, he shared video of himself eating Reese’s Puffs with milk directly out of one of the shoes.
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